Sony rebrands sports activities business; launches 2 new HD channels

MUMBAI: Television broadcaster Sony Pictures Networks India (SPN) on Tuesday announced the rebranding of its sports community, which now consists of the Ten Sports’ bouquet of channels, and Sachin Tendulkar as the brand ambassador.channels

It also announced the release of two extra HD channels – Sony Ten 2 HD and Sony Ten three HD, taking the total quantity of channels below the sports activities community to eleven.

Earlier this year SPN had received the sports commercial enterprise of Zee Entertainment Enterprises (Zee)-housed beneath Ten Sports umbrella – for $385 million.

“Currently, we’re amongst the most important sports broadcasters inside the Indian subcontinent,” stated NP Singh, CEO, SPN.

He introduced that the destiny of sports is multi-game. “Therefore, we want to interact visitors in a multi-sports activities milieu. As SPN’s ambassador for sports activities, Sachin echoes our sentiment and reason to grow the viewership of diff.

Sony ESPN and Sony ESPN HD could have primary global sports, even as Sony Ten Golf HD can have all the golf action.

Rajesh Kaul, president, Sports and Distribution, SPN, said, “We are in a unique role with over 11000 hours of live content material this yr that has given us the possibility to create channel locations for exclusive sports activities. Each of our eleven channels will assignment an awesome content material line-up from our portfolio of home and country wide sporting residences.”

Kaul also shared that in 2017 from January until July, SPN sports cluster had a combined viewership percentage of fifty-five%, whereas rival Star Sports community had 35%. Remaining 10% changed into with other sports activities channels consisting of Neo and DSPORT.Sony

Talking about his association with SPN as its ambassador for sports, Tendulkar delivered, “Among the many things that sports have taught me, is the capability to push the limits and raise the bar by means of stretching myself past my limits. And, as in sports activities so in lifestyles. Even while one has reached the pinnacle of achievement, the getting to know by no means stops. In direct and oblique ways, sports trains you to continuously turn out to be a better model of yourself. I shall continually continue to be a student of sports activities because, for me, sports activities conjure up lifestyles. It is a privilege to associate with Sony Pictures Networks to curate a tradition of multi-recreation viewing in the Indian subcontinent. As SPN’s Ambassador for Sports, I am going to individually call out for this variation.”

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Jeffery D. Silvers
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