We all understand intuitively that it has by no means been less complicated or inexpensive to do “x” than it’s far today. In reality, statements like these are uninteresting and pedestrian to the factor you could already be thinking about transferring to the following article. What if I instructed you it is viable to build a web site nowadays for $zero in a single weekend that could in all likelihood have value over $a hundred,000 and taken several months just three years ago?
After launching the net website Tremors, entrepreneur Guy Kawasaki posted a presentation titled “How I Built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail Social Media Site for $12,107.09.” And he did so in 7.Five weeks. Closer to domestic, I acquired an RFP to build a web website online for a neighborhood affiliation on a Friday afternoon final 12 months. By Sunday morning, I had the complete website constructed with almost double the capability that was covered inside the RFP. These anecdotes illustrate that it has by no means been simpler or inexpensive to build internet sites, communicate, collaborate, reach out, or community. In reality, almost all the tools I’ll discuss in this article are FREE.
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The first step in leveraging that equipment for your business enterprise is not loose; however, it’s far very less expensive. To advantage full leverage from lots of these tools, you must own and manage your own area name. Domain registrars can be observed online and include services like GoDaddy, Register.Com, and Network Solutions. Depending upon the area degree type (i.E. Com, net, org), the yearly registration costs degrees between $10 and $15 in keeping with yr.
Next, you need to pick a hosting service, and it could or won’t be thru the same business enterprise; this is your area registrar. Selecting a hosting issuer ought to be finished based on a) the operating device you propose to apply (i.E. Windows or Linux), b) any packages or frameworks you’ll be putting in (e.G. WordPress, Drupal, DotNetNuke), and c) promotions that various organizations may be strolling once in a while. In most instances, you must now not need to pay greater than $four to $eight greenbacks per month for shared hosting.
Content Management Systems (CMS)
Free, open-source internet content management structures have obliterated most of the limitations to entry from the early days of the web till very these days. I typically use the analogy of an “instant internet website – just add water” to describe them. In fact, many hosts provide one-click installations of those frameworks as part of their service supply. Most CMSs proportion the following benefits:
The maximum famous open supply CMS systems are DotNetNuke, WordPress, Drupal, and Joomla. An evaluation of those systems is beyond the scope of this newsletter. However, my take is that WordPress is perfect to put in and use, even as the other 3 are greater effective and bendy with an extended mastering curve. Of the four, DotNetNuke is the only Windows-primarily based CMS; the others are all LAMP (Linux/Apache/MySQL/PHP).
Google has a free service known as Google Apps that provide a whole laundry list of FREE, effective services, including electronic mail, shared files, shared calendar, shared contacts, net analytics, and more. It’s pretty smooth to create an account and configure these offerings for your employer and supply effective collaborative functions.
Many groups nonetheless send email newsletters to their customers or participants through the use of trendy email. This is dangerous for numerous motives. First, a lot of those home-made newsletters violate the Federal CAN-SPAM Act. Second, if sufficient of these emails are sent, you can be violating your Internet Service Provider’s phrases of service. In addition to these dangers, they also have numerous shortcomings compared to devoted e-publication offerings like Vertical Response or Constant Contact, just like the loss of advanced reporting and analytics or appealing HTML-format emails. Plans begin at $10 in keeping with the month. However, Vertical Response is FREE for non-income.
Networking and Outreach
A full dialogue of Social Networking is also outside of this newsletter’s scope, but it bears bringing up. Facebook these days brought the “Fan Page” feature that is turning into increasingly more powerful as a tool for organizational outreach. LinkedIn is a more professionally focused networking net website whose “Groups” function is a powerful method for connecting like-minded specialists. Many others have their own virtues and vices associated with them. However, all of them have one component in commonplace; they may be FREE.