How to Leverage Low and No Cost Internet Technologies

We all understand intuitively that it has by no means been less complicated or inexpensive to do “x” than today. In reality, statements like these are uninteresting and pedestrian to the factor you could already be thinking about transferring to the following article. What if I instructed you it is viable to build a website nowadays for $zero in a single weekend that could, in all likelihood, have a value over $ hundred 000 and taken several months just three years ago?


After launching the net website Tremors, entrepreneur Guy Kawasaki posted a presentation titled “How I Built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail Social Media Site for $12,107.09.” And he did so in 7.Five weeks. Closer to domestic, I acquired an RFP to build a web website online for a neighborhood affiliation on a Friday afternoon final 12 months. By Sunday morning, I constructed the complete website with almost double the capability covered inside the RFP. These anecdotes illustrate that it has been no simpler or inexpensive to build internet sites, communicate, collaborate, reach out, or community. Almost all the tools I’ll discuss in this article are FREE.

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Domain Registration

The first step in leveraging that equipment for your business enterprise is not loose; however, it’s far less expensive. You must own and manage your area name to gain full leverage from these tools. Domain registrars can be observed online, including services like GoDaddy, Register.Com, and Network Solutions. Depending upon the area degree type (e.g. Com, n, et, org), the yearly registration costs degrees between $10 and $15 in keeping with yr.

Web Hosting

Next, you need to pick a hosting service, which could or won’t be thru the same business enterprise; this is your area registrar. Selecting a hosting issuer ought to be finished based on a) the operating device you propose to apply (i.E. Windows or Linux), b) any packages or frameworks you’ll be putting in (e.G. WordPress, Drupal, DotNetNuke), and c) promotions that various organizations may be strolling once in a while. In most instances, you must now not need to pay greater than $four to $eight greenbacks per month for shared hosting.

Content Management Systems (CMS)

Free, open-source internet content management structures have obliterated most of the limitations to entry from the early days of the web until now. I typically use the analogy of an “instant internet website – just add water” to describe them. Many hosts provide one-click installations of those frameworks as part of their service supply. Most CMSs proportion the following benefits:

The maximum famous open supply CMS systems are DotNetNuke, WordPress, Drupal, and Joomla. An evaluation of those systems is beyond the scope of this newsletter. However, my take is that WordPress is perfect to put in and use, even as the other three are greater effective and bendy with an extended mastering curve. Of the four, DotNetNuke is the only Windows-primarily based CMS; the others are all LAMP (Linux/Apache/MySQL/PHP).

Social Media

Google has a free service called Google Apps that provides a laundry list of FREE, effective services, including electronic mail, shared files, shared calendar, shared contacts, net analytics, and more. It’s pretty smooth to create an account and configure these offerings for your employer and supply effective collaborative functions.


Many groups nonetheless send newsletters to their customers or participants through trendy email. This is dangerous for numerous motives. First, a lot of those homemade newsletters violate the Federal CAN-SPAM Act. Second, if sufficient emails are sent, you can break your Internet Service Provider’s phrases of service. In addition to these dangers, they have numerous shortcomings compared to devoted e-publication offerings like Vertical Response or Constant Contact, like the loss of advanced reporting and analytics or appealing HTML-format emails. Plans begin at $10 in keeping with the month. However, Vertical Response is FREE for non-income.


Networking and Outreach

A full dialogue of Social Networking is also outside of this newsletter’s scope, but it bears bringing up. Facebook these days brought the “Fan Page” feature that is turning into an increasingly more powerful tool for organizational outreach. LinkedIn is a more professionally focused networking net website whose “Groups” function is a powerful method for connecting like-minded specialists. Many others have their virtues and vices associated with them. However, all of them have one common component; they may be FREE.

Jeffery D. Silvers
Love and share my articles, I will be happy to react on it ! Spent 2002-2009 promoting weed whackers in Edison, NJ. Earned praise for importing junk food for fun and profit. Spent 2001-2006 exporting teddy bears in Atlantic City, NJ. Had some great experience investing in tattoos in Fort Walton Beach, FL. Spent 2002-2007 selling action figures in the aftermarket. Enthusiastic about working on basketballs on the black market.