Yu Televentures, a subsidiary of Micromax, made its debut in the Indian phone marketplace on the start of 2015 and may be credited with kicking off a fee struggle within the sub-Rs. 10,000 section. The first few phones from the net-excellent logo were the particular Yu Yureka, Yu Euphoria, and Yu Yureka Plus, which confirmed simply how an lousy lot a purchaser may want to get for the alternatively little cash. The logo claims to have provided over 3 million phones to this point in India.
International Data Corporation (IDC) information show that until March remaining 12 months Micromax modified into the second one-maximum promoting smartphone dealer in India, with a strong offline as well as on line presence. However, there have been no most vital Micromax or Yu launches for a long term, and Chinese manufacturers appear to have thinking about taken over.
Now, the Yu Yureka is lower back in an all-new avatar, called the Yu Yureka Black. It’s the cell emblem’s first launch in almost nine months. The new Yu Yureka Black, as before, is a web one in all a kind product and promises a whole lot of features. The Eureka Black has hundreds to stay as much as particularly due to the reality the unique Yureka (Review) and Eureka Plus (Review) set high requirements and stimulated reviewers.
However, with greater opposition than ever earlier than, is it too little too overdue for the organisation? We move into the info in our assessment.
The new Eureka Black is probably advertised as a “reincarnation” of the genuine Yureka mobile telephone, but, there’s no similarity a few of the 2 with regards to a format. The Eureka, released in 2015, featured a sandpaper end at the back which has grow to be its signature. The new Eureka Black, however, sports activities an all-metal unibody with a glossy finish, which really feels top class at this fee degree.
The Eureka Black has been launched in variations: Chrome Black, which we received for our examine, and Matte Black. The front is protected with the aid of 2.5D glass, which offers it the visual enchantment. There’s a bodily Home button with an included fingerprint sensor on the front, which has a chrome accent around it.
The Chrome Black version of the Yu Yureka Black has a reflect-like quit on the rear and components, and it will become difficult for us to photograph it with out reflections. It have become moreover slippery, and we had to be more careful at the same time as deciding on up this phone because it tended to slip out of our fingers. Fortunately, Yu ships an apparent case with the handset, which we endorse the usage of usually. The rear panel of the Yu Yureka Black has two chrome lines taking walks throughout the pinnacle and backside mimicking the antenna lines seen on severa telephones. The number one virtual camera protrudes slightly, although the lens is protected through the use of a metallic ring.
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We surely like the reality that the Yureka Black lives as much as its name due to the fact the shade is its foremost subject. There’s almost no branding at the handset besides for a Yu logo on the rear. The bottom of the cell cellphone talents a favored Micro-USB port and twin grilles, even though only one is really a speaker. The three.5mm audio jack is on the top, even as the hybrid dual-SIM (Micro + Nano) tray is at the left.
At eight.7mm thick, the Yu Yureka Black is marginally thicker than the Xiaomi Redmi 4, which measures eight.65mm. The five-inch show is straightforward enough to use with simple one hand, and we ended up the usage of it that way through the maximum of our examine. At 150g, the cellphone felt moderate sufficient.
Overall, the Yu Yureka Black does now not provide whatever new in terms of layout, but, it might now not disappoint us each with its looks and aesthetics. The creation wonderful is a fair bit higher than the maximum competition on this charge segment.
Yu Yureka Black specifications and software program
The Eureka Black talents a five-inch complete-HD (1080×1920 pixels) IPS display with 2.5D curved-facet Corning Gorilla Glass three, which is a pleasant bonus at this fee. The 4G-enabled smartphone is powered with the aid of an octa-center Qualcomm Snapdragon 430 processor clocked at 1.4GHz, coupled with 4GB of RAM. This SoC has to come to be a well-known preference for low-fee telephones across manufacturers, and we’ve seen a pair of recent examples of this, such as the Xiaomi Redmi 3S Prime (and Redmi 3S), Lenovo K6 Power, Panasonic Eluga Ray Max, and Motorola Moto G5.