How to Upgrade Your Website in a Recession

Perhaps you’re in a position where your internet site looks a little dated, and it’s in determined want of a makeover. Additionally, you are probably wondering how to leverage the opportunities of social media systems, including Twitter and Facebook, to drive greater ends in your business.

The idea of an entire internet site remodel sounds first-rate; however, how will you discover and justify the time and budget to get the paintings carried out in those difficult financial instances?

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Why bespoke net design is so high-priced

If your business website is more than one year’s vintage, the chances are that you outsourced your net improvement to a third-party enterprise or consultancy. Just some brief years in the past, it would be commonplace for those layout groups to fee charges starting from more than one hundred bucks too, within the case of a fairly sized e-commerce website online, numerous hundred thousand greenbacks.

In bespoke websites, everything is made from the ground up. Layout, colorings, images, copy, and unique business features like online shopping want to be created, tested, and proof-examine. The analogy might be growing a motor automobile from a crate of issue elements (chassis, body, body, engine, gearbox, and many others). This is why bespoke websites (and motor automobiles, for that count!) are so darn high priced!

Paying to re-invent the wheel?

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Many websites have fashionable capabilities in common. For example, maximum websites have a “touch us” page with possibly an internet form to capture calls, electronic mail, difficulty, and message, after which they send this message to the webmaster or commercial enterprise proprietor.

In bespoke websites, this selection might usually be made out from scratch. It usually includes an internet page (HTML and JavaScript) and a few server scripting (e., G. PHP). Developing a “contact us” page should take one developer an afternoon to create, check and get QA sign-off.

Consider how much bespoke “contact us” bureaucracy is there globally and, of greater importance, how many collective developer days were spent re-creating the same “touch us” functionality repeatedly. This is a wonderful instance of re-inventing the wheel in website design, and the probabilities are that if you have a bespoke internet site, YOU paid to have this wheel re-invented.

Times have changed

Fortunately, matters have modified drastically within a closing couple of years. In refutation of the “re-inventing the wheel” trouble of website design, extensive development has been made via the open source network to create cost-powerful, attractive, and exceedingly useful commercial enterprise internet site answers that may be set up at a fraction of the price and in a fraction of the time in comparison to bespoke solutions.

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My instance: 2 years bespoke as opposed to eight days commonplace

In August 2000, I released the first version of a bespoke internet site inside the UK broadband niche. Design, improvement, and looking at this version took four months. In 2005, I did a makeover which took six months. From 2005 to 2010, I estimate that 365 days of development went into additional bespoke functions, including broadband pace testing, evaluation, client review modules, and social media integration. Design, development, and testing account for two years of complete development attempts. Multiply out 24 months of improvement time, and you can see that the fees are widespread.

“Open Source” results from many heaps of development and test hours within the open source network. Many developers involved with open-source tasks are full-time, expert programmers who donate some of their spare time to open-source projects. Have you ever heard of Firefox internet browser if you’re unfamiliar with open source tasks? This is a tremendous instance of excessive first-class, available supply software development.

The modern open-source software program is professionally developed, mature and strong. It is also typically free from price and is a cost-effective way to supply the maximum price to your agencies.

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Design and aesthetics

A default WordPress setup has three selectable designs (or “topics”). Truth is advised, the default themes are pretty unsightly and “blog-like”. The excellent news is that there are, in all likelihood, hundreds of heaps of pre-made, appealing subject matters available online. Professional internet designers create good best topics and are not free;e, however, they can typically be picked up for much less than 100$.

Ultimately, you have to, without difficulty, be able to discover a subject that generally suits your business brand. Customizing the topic to supply your favored branding (e., G. Logo, font, and many others) is usually truthful. It can be completed in maximum instances without steeply-priced technical or design knowledge.


If you have a website in desperate want of updating, give the critical concept to a modern, ordinary open-source solution such as WordPress. The days of costly, bespoke internet site improvement are over, and your business ought to gain from a whole makeover for just a fraction of what you paid some years ago. Moreover, with the advanced capabilities of WordPress, any unique commercial enterprise functionality you need (e., G., E-commerce) may be included with the click of a mouse, using pre-written, quite simpsimple-to-be-hadgins.

As an enterprise proprietor, you may specialize in fee-for-money out of your website redecorate. WordPress promises value for cash, is simple to use and replace, and could integrate into your corporations in approaches you had no longer previously concept possible.

Jeffery D. Silvers
Love and share my articles, I will be happy to react on it ! Spent 2002-2009 promoting weed whackers in Edison, NJ. Earned praise for importing junk food for fun and profit. Spent 2001-2006 exporting teddy bears in Atlantic City, NJ. Had some great experience investing in tattoos in Fort Walton Beach, FL. Spent 2002-2007 selling action figures in the aftermarket. Enthusiastic about working on basketballs on the black market.